ActiveCampaign vs HubSpot

ActiveCampaign and HubSpot both appear on the Smoower Developer Ecosystem Index.

HubSpot (rank #93) holds a modest lead over ActiveCampaign (rank #485) on the overall Smoower ecosystem score (56 vs 38). The gap of 18 points reflects composite signals across code, docs, community and reach.

On education (docs, guides and learning material for developers), ActiveCampaign is ahead of HubSpot. On community (issue response, PR reviews and discussion health), HubSpot is slightly ahead of ActiveCampaign. On reach (how visible the ecosystem is beyond its own repos), HubSpot is clearly ahead of ActiveCampaign. On momentum (release cadence and how fast the ecosystem moves), HubSpot is clearly ahead of ActiveCampaign.

ActiveCampaign carries 6,653 GitHub stars across 88 public repos, with 6 repositories active in the last 90 days and 3 external contributors on record. HubSpot shows 53,481 stars across 381 public repos, 35 active in the last 90 days and 4 external contributors. The star gap on its own does not decide the comparison, but HubSpot's footprint is roughly 8.0x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

ActiveCampaign is the stronger read for anyone weighting education. HubSpot looks better where reach is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.