ActiveCampaign vs Mailchimp

ActiveCampaign and Mailchimp (Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.) both appear on the Smoower Developer Ecosystem Index.

Mailchimp (rank #317) holds a narrow lead over ActiveCampaign (rank #485) on the overall Smoower ecosystem score (44 vs 38). The gap of 6 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), ActiveCampaign is slightly ahead of Mailchimp. On education (docs, guides and learning material for developers), ActiveCampaign is ahead of Mailchimp. On community (issue response, PR reviews and discussion health), Mailchimp is slightly ahead of ActiveCampaign. On reach (how visible the ecosystem is beyond its own repos), Mailchimp is ahead of ActiveCampaign. On momentum (release cadence and how fast the ecosystem moves), Mailchimp is slightly ahead of ActiveCampaign.

ActiveCampaign carries 6,653 GitHub stars across 88 public repos, with 6 repositories active in the last 90 days and 3 external contributors on record. Mailchimp shows 8,980 stars across 28 public repos, 6 active in the last 90 days and 6 external contributors.

ActiveCampaign is the stronger read for anyone weighting education. Mailchimp looks better where reach is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.