ActiveCampaign vs Matomo Analytics

ActiveCampaign and Matomo Analytics (Matomo is hiring 🚀 Matomo.org/jobs MISSION: « To create, as a community, the leading open analytics platform that gives every user full control of their data ») both appear on the Smoower Developer Ecosystem Index.

Matomo Analytics (rank #338) holds a narrow lead over ActiveCampaign (rank #485) on the overall Smoower ecosystem score (43 vs 38). The gap of 5 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), Matomo Analytics is slightly ahead of ActiveCampaign. On education (docs, guides and learning material for developers), Matomo Analytics is slightly ahead of ActiveCampaign. On community (issue response, PR reviews and discussion health), Matomo Analytics is ahead of ActiveCampaign. On reach (how visible the ecosystem is beyond its own repos), ActiveCampaign is slightly ahead of Matomo Analytics. On momentum (release cadence and how fast the ecosystem moves), Matomo Analytics is clearly ahead of ActiveCampaign.

ActiveCampaign carries 6,653 GitHub stars across 88 public repos, with 6 repositories active in the last 90 days and 3 external contributors on record. Matomo Analytics shows 30,600 stars across 90 public repos, 46 active in the last 90 days and 34 external contributors. The star gap on its own does not decide the comparison, but Matomo Analytics's footprint is roughly 4.6x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

ActiveCampaign is the stronger read for anyone weighting reach. Matomo Analytics looks better where momentum is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.