ActiveCampaign vs mParticle by Rokt

ActiveCampaign and mParticle by Rokt both appear on the Smoower Developer Ecosystem Index.

mParticle by Rokt (rank #338) holds a narrow lead over ActiveCampaign (rank #485) on the overall Smoower ecosystem score (43 vs 38). The gap of 5 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), mParticle by Rokt is slightly ahead of ActiveCampaign. On education (docs, guides and learning material for developers), ActiveCampaign is slightly ahead of mParticle by Rokt. On community (issue response, PR reviews and discussion health), mParticle by Rokt is slightly ahead of ActiveCampaign. On reach (how visible the ecosystem is beyond its own repos), ActiveCampaign is slightly ahead of mParticle by Rokt. On momentum (release cadence and how fast the ecosystem moves), mParticle by Rokt is ahead of ActiveCampaign.

ActiveCampaign carries 6,653 GitHub stars across 88 public repos, with 6 repositories active in the last 90 days and 3 external contributors on record. mParticle by Rokt shows 317 stars across 85 public repos, 14 active in the last 90 days and 21 external contributors. The star gap on its own does not decide the comparison, but ActiveCampaign's footprint is roughly 21.0x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

ActiveCampaign is the stronger read for anyone weighting education. mParticle by Rokt looks better where momentum is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.