HEY! It's in Basecamp!
The company behind WooCommerce, the open-source commerce platform for WordPress.
37signals vs Woo
Developer ecosystem comparison across GitHub activity, SDKs, documentation, community, reach and momentum.
37signals (HEY! It's in Basecamp!) and Woo (The company behind WooCommerce, the open-source commerce platform for WordPress.) both appear on the Smoower Developer Ecosystem Index.
Woo (rank #103) holds a narrow lead over 37signals (rank #122) on the overall Smoower ecosystem score (55 vs 54). The gap of 1 points reflects composite signals across code, docs, community and reach.
On code quality (the state of repositories, tests, releases and polish), Woo is ahead of 37signals. On education (docs, guides and learning material for developers), 37signals is slightly ahead of Woo. On community (issue response, PR reviews and discussion health), 37signals is slightly ahead of Woo. On reach (how visible the ecosystem is beyond its own repos), 37signals is clearly ahead of Woo. On momentum (release cadence and how fast the ecosystem moves), Woo is clearly ahead of 37signals.
37signals carries 113,857 GitHub stars across 236 public repos, with 48 repositories active in the last 90 days and 298 external contributors on record. Woo shows 23,045 stars across 247 public repos, 47 active in the last 90 days and 100 external contributors. The star gap on its own does not decide the comparison, but 37signals's footprint is roughly 4.9x larger, which usually shows up in downstream signals like inbound issues and third party integrations.
37signals is the stronger read for anyone weighting reach. Woo looks better where momentum is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.
Side-by-side metrics
| Metric | 37signals | Woo |
|---|---|---|
| Ranking | ||
| Overall rank | #122 | #103 |
| Pillars | ||
| Overall | 54 | 55 |
| Code | 58 | 68 |
| Education | 54 | 46 |
| Community | 54 | 51 |
| Reach | 56 | 34 |
| Momentum | 46 | 74 |
| Builder experience | 0 | 0 |
| Signals | ||
| Stars | 113,857 | 23,045 |
| Forks | 10,432 | 15,386 |
| Public repos | 236 | 247 |
| Active repos (90d) | 48 | 47 |
| External contributors | 298 | 100 |
| Avg polish | 57 | 70 |
| Avg AI-readiness | 33 | 48 |