Customer IO vs mParticle by Rokt

Customer IO and mParticle by Rokt both appear on the Smoower Developer Ecosystem Index.

Customer IO (rank #165) holds a narrow lead over mParticle by Rokt (rank #338) on the overall Smoower ecosystem score (51 vs 43). The gap of 8 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), mParticle by Rokt is slightly ahead of Customer IO. On education (docs, guides and learning material for developers), Customer IO is ahead of mParticle by Rokt. On community (issue response, PR reviews and discussion health), mParticle by Rokt is slightly ahead of Customer IO. On reach (how visible the ecosystem is beyond its own repos), Customer IO is ahead of mParticle by Rokt. On momentum (release cadence and how fast the ecosystem moves), Customer IO is ahead of mParticle by Rokt.

Customer IO carries 684 GitHub stars across 107 public repos, with 42 repositories active in the last 90 days and 26 external contributors on record. mParticle by Rokt shows 317 stars across 85 public repos, 14 active in the last 90 days and 21 external contributors.

Customer IO is the stronger read for anyone weighting momentum. mParticle by Rokt looks better where code quality is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.