Product Experience Insights Tools
The company behind WooCommerce, the open-source commerce platform for WordPress.
Hotjar vs Woo
Developer ecosystem comparison across GitHub activity, SDKs, documentation, community, reach and momentum.
Hotjar (Product Experience Insights Tools) and Woo (The company behind WooCommerce, the open-source commerce platform for WordPress.) both appear on the Smoower Developer Ecosystem Index.
Woo (rank #103) holds a modest lead over Hotjar (rank #317) on the overall Smoower ecosystem score (55 vs 44). The gap of 11 points reflects composite signals across code, docs, community and reach.
On code quality (the state of repositories, tests, releases and polish), Woo is ahead of Hotjar. On education (docs, guides and learning material for developers), Hotjar is clearly ahead of Woo. On community (issue response, PR reviews and discussion health), Woo is clearly ahead of Hotjar. On reach (how visible the ecosystem is beyond its own repos), Hotjar is clearly ahead of Woo. On momentum (release cadence and how fast the ecosystem moves), Woo is clearly ahead of Hotjar.
Hotjar carries 52 GitHub stars across 2 public repos, with 1 repositories active in the last 90 days and 2 external contributors on record. Woo shows 23,045 stars across 247 public repos, 47 active in the last 90 days and 100 external contributors. The star gap on its own does not decide the comparison, but Woo's footprint is roughly 443.2x larger, which usually shows up in downstream signals like inbound issues and third party integrations.
Hotjar is the stronger read for anyone weighting education. Woo looks better where momentum is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.
Side-by-side metrics
| Metric | Hotjar | Woo |
|---|---|---|
| Ranking | ||
| Overall rank | #317 | #103 |
| Pillars | ||
| Overall | 44 | 55 |
| Code | 56 | 68 |
| Education | 88 | 46 |
| Community | 22 | 51 |
| Reach | 62 | 34 |
| Momentum | 24 | 74 |
| Builder experience | 0 | 0 |
| Signals | ||
| Stars | 52 | 23,045 |
| Forks | 10 | 15,386 |
| Public repos | 2 | 247 |
| Active repos (90d) | 1 | 47 |
| External contributors | 2 | 100 |
| Avg polish | 45 | 70 |
| Avg AI-readiness | 60 | 48 |