Hotjar vs Yoast

Hotjar (Product Experience Insights Tools) and Yoast (This is where the Yoast.com team shares its public code: from our WordPress plugins to other small projects.) both appear on the Smoower Developer Ecosystem Index.

Yoast (rank #209) holds a narrow lead over Hotjar (rank #317) on the overall Smoower ecosystem score (49 vs 44). The gap of 5 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), Yoast is ahead of Hotjar. On education (docs, guides and learning material for developers), Hotjar is ahead of Yoast. On community (issue response, PR reviews and discussion health), Yoast is clearly ahead of Hotjar. On reach (how visible the ecosystem is beyond its own repos), Hotjar is clearly ahead of Yoast. On momentum (release cadence and how fast the ecosystem moves), Yoast is clearly ahead of Hotjar.

Hotjar carries 52 GitHub stars across 2 public repos, with 1 repositories active in the last 90 days and 2 external contributors on record. Yoast shows 3,439 stars across 78 public repos, 12 active in the last 90 days and 21 external contributors. The star gap on its own does not decide the comparison, but Yoast's footprint is roughly 66.1x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

Hotjar is the stronger read for anyone weighting reach. Yoast looks better where momentum is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.