HubSpot vs Iterable

HubSpot and Iterable both appear on the Smoower Developer Ecosystem Index.

HubSpot (rank #93) holds a modest lead over Iterable (rank #317) on the overall Smoower ecosystem score (56 vs 44). The gap of 12 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), HubSpot is slightly ahead of Iterable. On education (docs, guides and learning material for developers), Iterable is slightly ahead of HubSpot. On reach (how visible the ecosystem is beyond its own repos), HubSpot is clearly ahead of Iterable. On momentum (release cadence and how fast the ecosystem moves), Iterable is slightly ahead of HubSpot.

HubSpot carries 53,481 GitHub stars across 381 public repos, with 35 repositories active in the last 90 days and 4 external contributors on record. Iterable shows 269 stars across 100 public repos, 16 active in the last 90 days and 10 external contributors. The star gap on its own does not decide the comparison, but HubSpot's footprint is roughly 198.8x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

HubSpot is the stronger read for anyone weighting reach. Iterable looks better where education is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.