HubSpot vs Matomo Analytics

HubSpot and Matomo Analytics (Matomo is hiring 🚀 Matomo.org/jobs MISSION: « To create, as a community, the leading open analytics platform that gives every user full control of their data ») both appear on the Smoower Developer Ecosystem Index.

HubSpot (rank #93) holds a modest lead over Matomo Analytics (rank #338) on the overall Smoower ecosystem score (56 vs 43). The gap of 13 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), Matomo Analytics is slightly ahead of HubSpot. On education (docs, guides and learning material for developers), Matomo Analytics is ahead of HubSpot. On community (issue response, PR reviews and discussion health), Matomo Analytics is ahead of HubSpot. On reach (how visible the ecosystem is beyond its own repos), HubSpot is clearly ahead of Matomo Analytics. On momentum (release cadence and how fast the ecosystem moves), Matomo Analytics is ahead of HubSpot.

HubSpot carries 53,481 GitHub stars across 381 public repos, with 35 repositories active in the last 90 days and 4 external contributors on record. Matomo Analytics shows 30,600 stars across 90 public repos, 46 active in the last 90 days and 34 external contributors.

HubSpot is the stronger read for anyone weighting reach. Matomo Analytics looks better where momentum is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.