HubSpot vs mParticle by Rokt

HubSpot and mParticle by Rokt both appear on the Smoower Developer Ecosystem Index.

HubSpot (rank #93) holds a modest lead over mParticle by Rokt (rank #338) on the overall Smoower ecosystem score (56 vs 43). The gap of 13 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), mParticle by Rokt is slightly ahead of HubSpot. On education (docs, guides and learning material for developers), mParticle by Rokt is ahead of HubSpot. On community (issue response, PR reviews and discussion health), mParticle by Rokt is slightly ahead of HubSpot. On reach (how visible the ecosystem is beyond its own repos), HubSpot is clearly ahead of mParticle by Rokt. On momentum (release cadence and how fast the ecosystem moves), HubSpot is clearly ahead of mParticle by Rokt.

HubSpot carries 53,481 GitHub stars across 381 public repos, with 35 repositories active in the last 90 days and 4 external contributors on record. mParticle by Rokt shows 317 stars across 85 public repos, 14 active in the last 90 days and 21 external contributors. The star gap on its own does not decide the comparison, but HubSpot's footprint is roughly 168.7x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

HubSpot is the stronger read for anyone weighting reach. mParticle by Rokt looks better where education is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.