HubSpot vs Yoast

HubSpot and Yoast (This is where the Yoast.com team shares its public code: from our WordPress plugins to other small projects.) both appear on the Smoower Developer Ecosystem Index.

HubSpot (rank #93) holds a narrow lead over Yoast (rank #209) on the overall Smoower ecosystem score (56 vs 49). The gap of 7 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), Yoast is ahead of HubSpot. On education (docs, guides and learning material for developers), Yoast is ahead of HubSpot. On community (issue response, PR reviews and discussion health), Yoast is slightly ahead of HubSpot. On reach (how visible the ecosystem is beyond its own repos), HubSpot is clearly ahead of Yoast. On momentum (release cadence and how fast the ecosystem moves), HubSpot is slightly ahead of Yoast.

HubSpot carries 53,481 GitHub stars across 381 public repos, with 35 repositories active in the last 90 days and 4 external contributors on record. Yoast shows 3,439 stars across 78 public repos, 12 active in the last 90 days and 21 external contributors. The star gap on its own does not decide the comparison, but HubSpot's footprint is roughly 15.6x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

HubSpot is the stronger read for anyone weighting reach. Yoast looks better where education is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.