Klaviyo vs Loom

Klaviyo and Loom (Async Video Messaging for Work) both appear on the Smoower Developer Ecosystem Index.

Klaviyo (rank #237) holds a modest lead over Loom (rank #693) on the overall Smoower ecosystem score (48 vs 31). The gap of 17 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), Klaviyo is ahead of Loom. On education (docs, guides and learning material for developers), Klaviyo is slightly ahead of Loom. On community (issue response, PR reviews and discussion health), Klaviyo is clearly ahead of Loom. On reach (how visible the ecosystem is beyond its own repos), Klaviyo is clearly ahead of Loom. On momentum (release cadence and how fast the ecosystem moves), Klaviyo is slightly ahead of Loom.

Klaviyo carries 573 GitHub stars across 117 public repos, with 23 repositories active in the last 90 days and 17 external contributors on record. Loom shows 50 stars across 32 public repos, 5 active in the last 90 days and 1 external contributors. The star gap on its own does not decide the comparison, but Klaviyo's footprint is roughly 11.5x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

Klaviyo is the stronger read for anyone weighting community. Loom makes more sense for teams already using its adjacent tools. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.