Matomo Analytics vs Omnisend

Matomo Analytics (Matomo is hiring 🚀 Matomo.org/jobs MISSION: « To create, as a community, the leading open analytics platform that gives every user full control of their data ») and Omnisend (Omnisend’s AI-powered platform helps ecommerce brands centralize email, SMS, and popups with automation, segmentation, and AI content tools.) both appear on the Smoower Developer Ecosystem Index.

Matomo Analytics (rank #338) holds a modest lead over Omnisend (rank #625) on the overall Smoower ecosystem score (43 vs 33). The gap of 10 points reflects composite signals across code, docs, community and reach.

On code quality (the state of repositories, tests, releases and polish), Matomo Analytics is clearly ahead of Omnisend. On education (docs, guides and learning material for developers), Matomo Analytics is clearly ahead of Omnisend. On community (issue response, PR reviews and discussion health), Matomo Analytics is clearly ahead of Omnisend. On reach (how visible the ecosystem is beyond its own repos), Omnisend is ahead of Matomo Analytics. On momentum (release cadence and how fast the ecosystem moves), Matomo Analytics is ahead of Omnisend.

Matomo Analytics carries 30,600 GitHub stars across 90 public repos, with 46 repositories active in the last 90 days and 34 external contributors on record. Omnisend shows 5 stars across 18 public repos, 9 active in the last 90 days and 4 external contributors. The star gap on its own does not decide the comparison, but Matomo Analytics's footprint is roughly 6120.0x larger, which usually shows up in downstream signals like inbound issues and third party integrations.

Matomo Analytics is the stronger read for anyone weighting education. Omnisend looks better where reach is the deciding factor. The table below breaks the scores down pillar by pillar; the linked profiles cover the underlying repos, docs and community signals in full.